Cooper River Bridge Run | Virtual Goody Bag

Race Day Is Saturday September 25, 2021

2021 Virtual Goodie Bag Program Information

Consider promoting your product and/or services through the Cooper River Bridge Run Virtual Goodie Bag Program! We are using a digital bag which enables your company to reach our participants in an engaging way. Your ad will appear online in the digital bag starting a week following submission/payment and will be emailed to participants and volunteers before and after the event. Your placement could be a traditional discount offer, online store discount, educational information, or  simply advertise your services! As added value to you, you will be able to access robust performance reports with metrics outlining activities generated by participants interacting with your placement. See an example of the virtual goodie bag!



  • Over 30,000 Participants
  • Over 3,000 Volunteers
  • Over 400 Race Partners


  • 85% of U.S. adults are online every day. Over 50% own a smartphone. That’s right, the world has gone digital!
  • Participants save content, online via a desktop computer or on their mobile device, encouraging redemption.
  • Directly link your content/message to your company website, online store, social media, etc.
  • No longer incur design, production, or printing costs, because you easily build your placement online.
  • Receive a detailed performance report including participant demographics (age, gender, etc.).
  • It’s GREEN! No more wasted plastic bags, products or paper.
  • How does a Virtual Event Bag work?
    • Participants receive an invitation email with a link to visit their bag a few days prior to the event.
    • Participants visit the Virtual Event Bag, then view, save and redeem content of personal interest.
    • A few days after the event, participants receive a final invitation email with a link to visit their event bag.
    • All participants receive a personalized bag. The participants can act immediately or save content for later.
    • Participants receive 1–2 reminder emails to use the content they have saved in their event bag.
  • Does the Virtual Event Bag perform?
    • Up to 75% of event participants visit a Virtual Event Bag! This is 10x typical email campaigns!
    • Engagement rates for individual placements are typically 10%–25% of visitors.
    • The performance of content is entirely dependent on its relevance and quality.